Users will soon have a new feature that allows them to lessen the quantity of AI-made videos appearing in their feeds. This initiative comes as the platform revealed that it presently contains over 1 bn AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a global launch. This advancement aligns with a increase in AI-generated material, driven by emerging content generation software.
AI Content on Other Platforms
Studies have shown that almost 10% of the fastest-growing video streams on another major platform exclusively feature content made by AI. A large amount of this output is deemed “AI slop”, a label for poor-quality, bulk-generated content that is typically absurd or bizarre.
Based on user feedback that numerous viewers enjoy content made with AI tools, ranging from computer-generated images to educational videos, and we aim to provide users the option to adjust the amount of that, based on their own likes,” commented a spokesperson.
Scale of AI Content
The platform shared that there are currently 1.3bn videos on its app tagged as artificially created. Overall, more than 100 million media items are submitted to the service daily, making AI content a relatively small part of its overall inventory.
How to Adjust Settings
Members will be able to decrease or raise the amount of artificial media they see by using the “manage topic” setting in the application and choosing the AI content topic. Other topics that currently be modified under the filter encompass current affairs, fashion, aesthetics, and choreography.
Platform Guidelines
The platform’s rules mandate creators to tag lifelike artificially created content, and it forbids dangerous fake videos of well-known individuals or crisis events. Any believable AI video that is without a tag can be removed under its terms of service.
In addition, the platform will from now on add an artificially created watermark to content made using its built-in AI features, or flagged by an industry-wide initiative for recognizing artificial media. This action is aimed to deter users from seeking to evade the tagging system.
Responsible AI Funding
TikTok is also introducing a two million dollar AI literacy fund for experts and organizations to develop educational content about using AI responsibly. This program will benefit non-profit groups dedicated to training computer science.
Content Safety Approach
The platform has justified its content review process, following discussion over proposals to cut jobs for a large number of review team members in the United Kingdom. It is set to cut 439 jobs in its trust and safety division in London, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.
A senior executive clarified that staff-based oversight would continue to be important, but automated tools can shield workers by removing the most graphic content prior to it has to be seen by staff. TikTok announced a notable drop in explicit and harmful content reviewed by content reviewers over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to integrate humans and technology to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to minimize viewing of unsafe media as rapidly, which is the area in which a extensive automated help is really helping us work at speed.”
